This Mother’s Day weekend, Asda is giving mums free daffodils in its Lister Way superstore to ensure they get a little well-deserved fuss.
On Saturday 14th March, mums visiting the Boston supermarket who say “mum’s the word” to Stephen Bromby, Asda’s community champion, will receive a free bunch of daffodils, while stocks last, giving them a moment of well-deserved fuss.
Stephen said: “We know all too well that mums can often put themselves last and so this Mother’s Day, we’re here to change that. We’re celebrating mums in the Boston area the Asda way.
“Because even though they always say, “Don’t worry about me”, this time we absolutely are. We’re giving away fresh daffodils in our store to make sure every mum feels appreciated. Just pop into your local Asda, say “mum’s the word”, and pick up a bunch on us.”
Nearly 9 in 10 Brits (89%) still remember their mum’s other classic sayings growing up, and ahead of Mother’s Day, Asda has revealed the nation’s favourites. Taking the top spots are the iconic lines ‘money doesn’t grow on trees’, ‘don’t talk with your mouth full’ and ‘were you born in a barn?’ These words – or ‘mum-isms’ – have shaped a generation. In fact, more than half (56%) of adults admit they now find themselves using at least three ‘mum-isms’ every week, despite once swearing they never would.
But while mums have no shortage of advice, they’re often the first to put themselves last, quietly insisting “don’t worry about me” when it comes to gifts. The survey found that a fifth (18%) regularly hear their mum say this, usually to avoid being a burden (32%), stop any fuss (19%) or make sure they don’t spend money on them (17%). So this Mother’s Day weekend, Asda is stepping in to change that.
Other favourite ‘mum-isms’ from the survey include the bone-chilling warnings “I’ve got eyes in the back of my head” (35%), “if the wind changes, you’ll be stuck like that” (35%) and the classic “I want never gets” (34%). While 44% of adults admit they rolled their eyes at these sayings growing up, nearly half (48%) now say they fully appreciate their meaning and admit mum was right all along.
The research also shows that many people eventually start to sound like their parents. More than a third (37%) agree that at a certain age everyone begins to become more like their mum or dad. In fact, 36% of parents say they only realised how similar they are to their own parents once they had children themselves.
For many, this resemblance is something to celebrate. Over half (52%) say turning into their parents is not a problem, with 26% seeing it as positive and 15% saying it even makes them feel closer to them.
Two-thirds (65%) say they wouldn’t be the person they are today without their mum, and 54% believe they are a better person because of her influence. Yet mums often put themselves last, with 57% regularly downplaying their own needs and wants. Thankfully, more than half (51%) of adults plan to ignore the classic “don’t worry about me” advice this Mothering Sunday – and show their appreciation with a gift.
THE TOP 20 MUM-ISMS:
- Money doesn’t grow on trees – 70%
- Don’t talk with your mouth full – 45%
- Don’t eat that, you’ll spoil your dinner – 45%
- If someone asked you to jump off a cliff, would you? – 36%
- Do not slam the door – 36%
- I’ve got eyes in the back of my head – 35%
- If the wind changes, you’ll be stuck like that – 35%
- If you don’t finish your dinner, there’ll be no pudding – 35%
- Wait until your dad gets home – 34%
- I am not your slave – 34%
- Were you born in a barn? – 34%
- I want never gets – 34%
- I don’t care who started it – 33%
- Eat your greens – 32%
- I’ve told you once, I’ve told you a thousand times – 31%
- Don’t say what, say pardon – 31%
- Call me when you arrive safely – 31%
- Don’t put your coat on inside, you won’t feel the benefit outside – 30%
- Don’t put your feet on the furniture – 30%
- Sit on your chair properly – 28%





