Drayton Motors Kia proudly officially opened the doors to its brand-new, purpose-built showroom on The Quadrant in Boston last night, a cutting-edge facility that brings the dealership within just two points of achieving net-zero carbon status.
This major development marks a new era for the dealership following years of successful trading from The Drayton in Swineshead. The impressive, energy-efficient site represents a significant investment by the group and reflects the continued growth and success of Drayton Motors across Lincolnshire and beyond.
The grand opening event, which took place yesterday, was called be a landmark occasion for the region. Distinguished guests included The Worshipful Mayor of Boston Councillor Barrie Pierpoint who also received his brand new all electric EV3 Mayoral Car, Paul Philpott, CEO of Kia UK, and David Newton, owner of Boston United Football Club. The evening also celebrated Drayton Motors’ 13th season as proud main shirt sponsor of Boston United FC, underscoring the dealership’s long-standing commitment to local sport and community engagement.
Chris Roberts, Managing Director of Drayton Motors and the Wilson & Co Group, commented: “This has been a huge project for our business that has been in planning for several years! To see the new site now built is so impressive, and the relocation has been a major undertaking. We’ve successfully moved over 150 vehicles, with all departments now operating from the new site and already welcoming customers. I’m incredibly proud of the team’s dedication and the support we’ve received throughout this move.”
Jack Butler, Boston Market Area Sales Manager for Drayton Motors Kia, Suzuki, and KGM said: “We are absolutely thrilled to officially open the doors to our brand-new Drayton Motors Kia showroom at The Quadrant. This investment marks a significant milestone in our long-standing commitment to Boston, a town that continues to play a central role in our growth and future vision.”
“The new showroom not only showcases the very latest in Kia’s innovative vehicle range, but it also represents a bold step forward in our mission to deliver a premium customer experience to local motorists. Our presence here, in the heart of The Quadrant development, reinforces our belief in Boston’s potential and prosperity.”
“We are proud to work closely with our community, including our ongoing sponsorship of our neighbours at Boston United – a partnership that reflects our shared dedication to progress, performance, and people.”
“It was an honour to welcome The Worshipful the Mayor of Boston, Councillor Barrie Pierpoint, to our opening event, and we are delighted that he has chosen the brand-new 25-plate Kia EV3 as his official Mayoral Car. This all-electric vehicle is a fitting symbol of Boston’s journey into a cleaner, greener future.”
To mark the occasion, Drayton Motors Kia will be offering special promotions and celebrations from Thursday 5th June until Sunday 8th June.
